Art director Helmut Krone laid down the guidelines for a line of Volkswagen advertisements where the image occupied two-thirds of the available space usually in the form of a small photo on a white background.This method made for some pretty dynamic and active ads. Other campaign slogans copied this idea that was first created in the early sixties.
I found this image in Graphic Design: A History by Alain Weill.
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When spending the week about thinking of listening to type, David Carson immediately came to mind. His work in deconstructionism to me screams listening to type. This blog post was found in a book about the work of Carson called "The End Of Print: The Grafik Design of David Carson". It is a design for Fox Sports net. I can just hear the crowd screaming a countdown, can't you? Even though his designs are not for everyone, I like to take a break from the norm time to time and check out his work. The deconstruct of the numbers is what really brought me into this image.
This is a AGI Congress and exhibit poster done by Staff Geissbuhler who studied at the Basil School
of design. I found this image in the book Graphic Design Referenced by Bryony Gomez-Palacio and
Armin Vit. This was chosen by the authors to represent some of Geissbuhler's better works. I found
the composition interesting because of its positive and negative spacing. The big bold sans serif type,
with the image of the chariot racer and horses makes it intriguing to me. This was designed in 2005.
This is a Wolfgang Weingart poster he designed in 1983. I found this image in Graphic Design
Referenced. I am not exactly sure what the poster is for, but I do know it's a Swiss poster. It
caught my eye with its energetic lines and use of great textures.