Neue Grafik was a shorter lived publication that was issued in mainly three countries. In English Neue grafik translates to "New Graphic Design". Its purpose was to be an international design review publication. It represented the strict philosophy of Swiss design, and even though it has been out of publication for more than 50 years it still is considered an institution of a singular approach to design. I found this image in Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit. Swiss design has to be one of my favorite design eras that is why it caught my eye.