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Neue Grafik was a shorter lived publication that was issued in mainly three countries. In English Neue grafik translates to "New Graphic Design". Its purpose was to be an international design review publication. It represented the strict philosophy of Swiss design, and even though it has been out of publication for more than 50 years it still is considered an institution of a singular approach to design. I found this image in Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit. Swiss design has to be one of my favorite design eras that is why it caught my eye.

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This is a AGI Congress and exhibit poster done by Staff Geissbuhler who studied at the Basil School of design. I found this image in the book Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit. This was chosen by the authors to represent some of Geissbuhler's better works. I found the composition interesting because of its positive and negative spacing. The big bold sans serif type, with the image of the chariot racer and horses makes it intriguing to me. This was designed in 2005.
This is a Wolfgang Weingart poster he designed in 1983. I found this image in Graphic Design Referenced. I am not exactly sure what the poster is for, but I do know it's a Swiss poster. It caught my eye with its energetic lines and use of great textures.
Art director Helmut Krone laid down the guidelines for a line of Volkswagen advertisements where the image occupied two-thirds of the available space usually in the form of a small photo on a white background.This method made for some pretty dynamic and active ads. Other campaign slogans copied this idea that was first created in the early sixties. I found this image in Graphic Design: A History by Alain Weill.