Neue Grafik was a shorter lived publication that was issued in mainly three countries. In English Neue grafik translates to "New Graphic Design". Its purpose was to be an international design review publication. It represented the strict philosophy of Swiss design, and even though it has been out of publication for more than 50 years it still is considered an institution of a singular approach to design. I found this image in Graphic Design Referenced by Bryony Gomez-Palacio and Armin Vit. Swiss design has to be one of my favorite design eras that is why it caught my eye.
I really enjoyed the playfulness of the square motif in this magazine spread. I failed to write down where I obtained this layout from. I have noticed a common mixture of serif body type and a sans serif title while looking for blog posts this semester. Something I really did not pay much attention to before this class. The leading in the body copy might be as tight as it can get to remain legible. They might have to do this to keep the angles looking nice for the representation of the square. I really enjoyed the harmonious color scheme in this spread. It makes you feel comfortable and at home.
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